Explore insights and tools to grow your marketing

Rate your business position in each of the five forces to understand your strategic competitiveness.

Use the BCG matrix to understand how your products are performing. Analyse by the wider market, subject to available data and using internal sales data.

Technological factors refer to how innovations, digital tools and new platforms are transforming yourindustry and customer experience. Businesses that fail to adapt often fall behind on efficiency, reachand relevance.

Legal factors include the laws and regulations that govern how you market, sell and handle data.These can include privacy laws, consumer protection rules, advertising standards and industry-specific compliance requirements.

Environmental factors relate to sustainability, climate responsibility and the ecological impact of your operations and marketing. Customers, employees and stakeholders increasingly expect brands to consider their environmental footprint.

Political factors relate to how government policy, regulation and political stability impact your business and marketing environment. These can include tax laws, industry regulations, trade policies and funding opportunities.

Competitive rivalry refers to the intensity of competition in your market. High rivalry can lead to price wars, short customer lifecycles and marketing fatigue. Mature businesses understand their competitive landscape and find ways to stand out.

Market insight is the deep understanding of your customers, competitors and industry trends that guides smarter marketing decisions. It goes beyond surface-level stats to uncover the why behind behaviour.

The bargaining power of suppliers refers to how much control your suppliers have over pricing, quality and availability. When supplier power is high, your business may face risks like price increases, reduced quality or limited flexibility.

Sociological factors refer to the cultural, demographic and behavioural trends that shape customer expectations and preferences.

Economic factors include inflation, interest rates, exchange rates, employment levels and overall economic growth. These forces influence customer confidence, spending power and business investment.

Your 'why' is the purpose, cause or belief that drives your business. It's the deeper reason behind what you do - and it plays a powerful role in building emotional connection, trust and brand loyalty.

The threat of substitutes refers to how easily your customers could choose an alternative solution instead of your product or service. These substitutes might not be direct competitors, but they solve the same problem in a different way.

Being able to clearly articulate what your business does is foundational to effective marketing. It affects how you're understood by customers, partners and your own team.

The bargaining power of buyers refers to how much influence your customers have over pricing, service levels and terms. When buyer power is high, customers can demand discounts, better service or shop around more easily.