Privacy Policy

This Privacy Policy explains how PIER Marketing Group (“we”, “us” or “our”) collects, uses, stores and shares your personal information when you use our Marketing Maturity Framework website and tools. We are committed to protecting your privacy and complying with applicable privacy laws in Australia, New Zealand, the United Kingdom and the United States.

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1. What Information We Collect

When you use our Marketing Maturity Framework, we collect the following personal and business information:

• Name
• Email address
• Job title / role
• Company name
• Company size (by headcount)
• Industry
• Location (country)
• Assessment method (self-assessed or guided)
• Marketing budget (approximate)
• Primary marketing goal
• Years in business
• Primary market geography
• Whether you have used a marketing consultant or agency in the last 12 months

We may also collect technical data such as your IP address, browser type, device type, and referring website, and usage data through cookies and analytics tools.

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2. How We Collect Your Information

We collect your information directly from you when you:

• Complete an assessment using our tool
• Subscribe to our mailing list
• Contact us via forms or email

We also use cookies and Google Analytics to collect information about how visitors use our website.

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3. How We Use Your Information

We use the information we collect to:

• Provide your Marketing Maturity Framework results
• Send you your personalised report via email
• Improve the tool and user experience
• Benchmark results across users (in anonymised or aggregated form)
• Send you relevant updates or insights (if you opt in)
• Conduct internal analysis and marketing performance tracking

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4. Sharing Your Information

We do not sell your personal data. We may share your information with trusted third-party providers who help us operate our tool and services, including:

• Email service providers
• Analytics providers (such as Google Analytics)
• Secure data storage or CRM platforms

These providers are bound by confidentiality and data protection obligations.

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5. Cookies and Analytics

We use standard cookies and Google Analytics to understand how our website is used and to enhance the user experience. Cookies may track information such as pages visited, time on site and interactions.

You can manage cookie settings in your browser. Blocking cookies may affect the functionality of the tool.

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6. Data Storage and Security

We store your data securely and take reasonable steps to protect it from loss, misuse or unauthorised access. Data may be stored in Australia or internationally, depending on the systems we use.

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7. International Users

‍If you are accessing the tool from outside Australia, including the UK, New Zealand or the USA, you agree that your information may be transferred to and processed in jurisdictions that may have different data protection laws than your country of residence.

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8. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of your information
• Request deletion of your information
• Withdraw your consent to marketing communications
• Lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us using the details below.

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9. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal information, please contact:

PIER Marketing Group
3/2a Carbine Way
Mornington
Victoria
3930
Australia
Email: alex@piermarketing.com.au

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10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. We encourage you to review this page periodically.

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This policy is written in accordance with the Australian Privacy Act 1988, the New Zealand Privacy Act 2020, the UK GDPR and Data Protection Act 2018, and the general principles of privacy regulation in the United States, including CCPA where applicable.

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